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Arash Hashemi is the co-founder and CEO of Kaizen Food Company, a food and recipe influencer and an Ironman triathlete. He spent years in corporate finance and strategy before walking away to build a more fulfilling career from the ground up. That led to a transformative weight loss journey he documents on social media and ultimately, his own keto recipes, lifestyle hacks, and a food brand with an innovative, low-carb, lupin bean pasta as its flagship product.